Greater Baden Medical Services, Inc.

Situation

Greater Baden Medical Services, Inc. is a Federally Qualified Health Center (FQHC) that was founded in 1972. Accredited by the Joint Commission, the system takes pride in serving communities in southern Prince George's County, Charles County, and St. Mary's County, Maryland.

Through four decades, Greater Baden Medical Services' (GBMS) vision is to eliminate health disparities and improve the health of the community through the provision of quality, affordable health care services. HCD International was contracted to support GBMS with an introspective assessment of its processes and then transition those findings into a strategic planning to ultimately enable GBMS to continue fulfilling its vision.

Task

The assessments and strategic planning were very successful at aligning GBMS with their goal to improve the health of the community as well as highlighting some additional opportunities for GBMS and HCDI to collaborate upon. GBMS was concurrently undergoing a rebranding effort to position itself for future growth. To successfully support the launch of the rebranding efforts, HCDI was presented with the task of an organizational website redesign.

Action

HCDI's Creative Group (HCG) met with key staff to ensure that our findings and recommendations were in line with GBMS's vision for the site. The discussions gave great insight into how technology was utilized within the organization which presented a need for more than a simple website redesign. It was agreed that an intranet would be designed and developed concurrently to serve as a centralized repository for the organization's staff. HCG provided the web design and development support services for the GBMS Internet and Intranet sites.

Result

GBMS is comprised of six health centers that provide a spectrum of services and is committed to delivering the highest quality of healthcare services. In order to ensure that all of the organization's components are operating in a seamless transparent environment with a unified face, HCG provided them with a highly modernized redesigned website and secure intranet site that is built with the latest industry standard technologies and is forward compatible for years to come as GBMS continues to blossom.